Multi Media

Importance of Video -  People remember 20% of what they hear and 30% of what they see, but an incredible 70% of what they both hear and see! (Harvard Business Review) When choosing how to incorporate video into your business strategy, you will need to consider many factors including budget, accessibility, and quality. Usually your decision will involve some kind of compromise between these.

Statistics show that Internet video is growing at an annual rate of over 40%, and that over 80% of Internet users view video online. That's 4 out of 5 Internet users! Internet video has grown thanks to improved technology and audience preference. Internet video also engages all of the key senses simultaneously for maximum marketing impact and retention. Search Engines give priority listings to websites that host video content. New concepts, new ideas and technology often require the audience to be educated first in order to understand the benefits. Imagine if you could launch a new product, idea or service and educate your audience, better, more quickly and for less cost. This translates to competitive advantage.

Video is a powerful marketing tool that allows you to:

80% of Internet users view video online
  • Deliver a perfect sales pitch again and again
  • Save money not sending salespeople to deliver your sales pitch
  • Present your video to the whole world 24/7
  • Accurately convey your business culture and atmosphere through video
  • Educate, inform, and entertain
  • Support and sell to your audience better, and more quickly
  • Use the same video to deliver to different streams

      This is a great example of the use of video. FORM 1: An affordable, high-resolution 3D printer for professional creators by Formlabs. This group wanted to raise awareness of its creation so it could raise enough capital to move into mass production.
Formlabs team is now ready to share this with the world.

If you could deliver a video-based presentation about your product or service from your website then you could potentially present to hundreds or thousands of potential customers in a day - every day - anywhere in the world. The benefits become obvious. More business, reduced costs and ultimately better profits are the end result.
Presentations can feature video, animation, 3D models and effects in order to enhance communication. Thanks to technology, video is also versatile. Testimonials become more credible when an individual recommends a company in person via video. It's also great for illustrating difficult to visualize concepts. It can not only enhance your website, but grace your newsletters and email as well. It can also empower social media like Facebook, Twitter, and YouTube to broaden your visual impact, spreading your messages further than ever before, at virtually no additional cost. You can also mail a DVD version direct to targeted customers. Video marketing is a very powerful strategy for building credibility and generating a lot of targeted traffic to your business website.

So the question is . . . Why aren't you using video?    

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The Six Steps of Video Production
WriteAlt text to go here

Alt text to go here Do you have marketing materials already produced that can be re-purposed? What are you promoting or selling and to whom? It's important to have the correct tone for your target market. In some cases obtaining the services of a professional writer is the best direction to take.

PlanAlt text to go here

Alt text to go here Using the script as a guide, break it down into small manageable sections. What will be seen or heard? Book equipment and people. Does the video need art or animation to explain complicated or dry material? Decide how and where the video will be shown.

ShootAlt text to go here

Alt text to go here Keep good notes. Keep track of the good takes and the location of everything else that was recorded. Be sure that all required footage has been recorded. Use lights and pay close attention to audio quality.

OrganizeAlt text to go here

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All items are inputted to computer and labeled. Any other materials needed, such as stock photos, animations, announcer(s) and music, are gathered and input.

EditAlt text to go here

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Using the script with revised notes, the pieces are joined together inside of an editing program. Opening sequence and announcer voice are mixed together with other elements.

DeliverAlt text to go here

Alt text to go hereAlt text to go here The completed video can be used on its own, in presentations, for training or it can be put on CD's and DVD's that will be viewed or mailed out. The video can also be used on websites where it's available 24 hours a day.